How To Create A Birthday Club

STEP 1: CREATE THE COMPELLING OFFER

It’s important to make sure you have a compelling offer to reward your
customers to dine with you versus your competitor. Typical offers involve
providing complimentary meals or desserts to the birthday patron if they are
accompanied by a paying guest.

STEP 2: Design the Marketing Collateral

You will need to create marketing material to showcase your birthday club to existing guests, encouraging them to sign up for your club. This can be postcards you send in the mail, business-sized cards you provide to guest upon paying for a meal, or table tents with a call to action to join your birthday club. Also, heavily promote it in your newsletter and on social media.

STEP 3: AUTORESPONDER & WEBSITE

On the marketing collateral, you will need a destination for the guest to visit to
sign up for your birthday club. This can be a simple one-page website that is
connected to an email autoresponder that captures the customer’s information
and automatically sends them their birthday offer before their
birthday.

STEP 4: SIGN UP FORM

You can also take more of a manual approach and provide sign up cards that
capture all your customer’s pertinent information, in which you would then
enter this information into a spreadsheet or a database program such as Excel
or Google Spreadsheets.