Do you know that the most celebrated holiday in restaurants is birthdays?
According to the National Restaurant Association, birthdays are the number one occasion people celebrate with a special restaurant meal, surpassing even Mother’s Day or Valentine’s Day in popularity. Fully 70% of Americans celebrate their birthday by GOING OUT to eat.
And, those 70% don’t go out to eat alone on their birthdays. In fact, the National Restaurant Association studied this phenomenon and discovered that the average birthday celebration dinner has a party of 3.8 people.
Are You Getting Your Fair Share of Birthday Business?
What if I told you there was a way to bring in 10-20 birthday reservations monthly, like clockwork and that most of those people are new customers? At an average table size of 3.8 people, that’s 38-76 people coming into your restaurant every month. According to the National Restaurant Association, the average ticket per birthday table is $78. That’s an extra $800 to $1600 per month. In one year you could see up to $19,200 added to your bottom line – not to mention the lifetime value of these people when they become repeat customers of yours.
What Would You Do With An Extra $19,200?
It’s incredibly simple. All you have to do is accept the birthday dinner reservations we send you and treat them like royalty when they arrive. I’d like to start sending you these birthday reservations like clockwork… every month but I need to make sure your restaurant is a good fit and I can only work with one restaurant in your local area.
So give me a call right now at 301-638-4755 because you don’t want you to miss out on this money-making opportunity.
5 Reasons To Have A Birthday Club:
1) HIGHEST TRANSACTION CUSTOMER: according to the National
Restaurant Association, an average birthday patron spends $78 per table.
2) GOODWILL: patrons that dine with you on their birthday bring goodwill &
upbeat energy to your restaurant. It keeps your establishment happier!
3) GROUPS: birthday guests seldom dine alone on their birthday and often times they bring groups of friends and family to celebrate with them. The average birthday table is 34 people.
4) LOW HANGING FRUIT: more than 55% of all Americans eat out on their
birthday. Why not capitalize on what would be lost revenue?
5) REVENUE MULTIPLIER: The power of just one more visit can have a tremendous impact on your bottom line. Just think how having multiple customers dine with you on a daily basis choosing to celebrate at your restaurant instead of your competitor.
The Birthday Marketing Machine
The Birthday Marketing Machine (BMM) automates this entire birthday capturing, marketing, and follow-up process for you, allowing you to focus on your business while the BMM runs in the background, bringing in your customers on the regular basis. Slow times will be minimized. Your list of customers will grow and your repeat business will increase with regular communication to your growing list.
With the BMM we also provide Reputation Management services, helping you get more reviews and better reviews on places like Google, Facebook, and your Website.
We also can provide you with a weekly email newsletter to your current list plus anyone we add with the BMM and other methods like your Website. Growing your email list is the best marketing you can do your business.
Chris Ripley created the Birthday Marketing Machine. He has almost 40 years of sales, marketing, and technology experience. He has helped 1000's of companies get better results from their marketing and advertising.